Do you want to move up a level from being an ordinary or even a good copywriter to a master copywriter? This session gives you secrets master copywriters use to generate readership, reaction, and response far above the results average copywriters get. You will discover:

• The USP: your product’s “reason for being.”
• The secret of the Big Promise.
• The secret of the 4 U’s.
• Understanding the buyer’s Core Complex with “BDF.”
• Reaching prospects on a deeper level (intellectual, emotional, personal).
• The FAB pyramid of features and benefits.
• The 4 legs of the stool.
• The Motivating sequence.
• The secret of Abundant Proof.
• Creating a copy platform.

After leaving this session, Bob guarantees you will know how to:

• Write copy at a level far above ordinary copywriters.
• Know when copy submitted to you won’t work and what is needed to fix it.
• Reach prospects with your copy on a deeper, more powerful level than you do right now.

About the instructor:

McGraw-Hill calls Bob Bly “America’s top copywriter.” A freelance copywriter with more than 25 years experience, Bob has written copy for over 100 companies including PSE&G, BOC Gases, Medical Economics, and IBM. He is the author of more than 70 books including The Copywriter’s Handbook (Henry Holt), cited as a “mini-classic of direct marketing” by the Direct Marketing Club of New York.
————————————————————

Call-in information for live call is on your member login page. Missed the live call? Get the audio download on your member login page within 48 hours. If you do not have your password, e-mail us at support@naww.org

If you are not an NAWW member yet, find out more about NAWW Membership Benefits by clicking here: naww.org/blog/benefits

Technorati Tags: NAWW, Sheri McConnell, NAWW member event, The World’s Best-Kept Copywriting Secrets, Bob Bly, Americas Top Copywriter, copywriting secrets

I coach a lot of new business owners-many of them are women-and most of them have a common struggle. They have a spouse that gets stressed about the amount of money and time it takes to build a profitable business.

I know-the irony-it takes money to make money.

Here are some of my recent thoughts on how you might help your non-entrepreneurial husband understand your need to “have this business”…

First-sit your husband down and break the news.

Say it slowly so that he actually thinks you will say “baby” at the end and then be relieved when you say “business” instead.

So say, “Honey, I am having a business.”

Then proceed to get him ready for the arrival by sharing the following. And don’t worry-eventually-your husband will adjust to the new baby, I mean business.

Here are some points to make in your heart-to-heart conversation. Good Luck!

There will be at least nine months of waiting to see my hard work emerge-It takes time to build a strong foundation for my business. I will need coaches and mentors to give me the right advice on how to bring this business into the world. So please be patient if I get a little moody. I am growing and learning new things.

We will have to spend some money to help it flourish and grow-We will have to invest in some new “stuff” in order to give birth to and to be able to feed this new business in the coming years.

We will have to be willing to let it constantly learn and make mistakes-I won’t have all the answers and I sure can’t offer you guarantees about how this will turn out-but I know I will only become more successful at parenting this business when I am actively playing with it and paying attention to it. So I might not have as much time for you as I used to.

There will never be a right time to do this-I know for a fact that there will never be a right time to do this. We will never have the perfect situation to start this business. I am willing to grow into a new person if you are.

I know I don’t have all the answers-I won’t know a lot in the beginning and it will probably be stressful until we get used to our new lives, but I know deep in my heart if you are on board-we can make this work.

We will never know the feeling of having our own successful business if we don’t try-This will be an exciting journey for us with many challenges but I know it will be worth it and I do know that it will change our lives for the better if we let it.

Sheri McConnell is the President of the National Assn of Women Writers and the Assn of Web Entrepreneurs. She teaches online entrepreneurs how to discover, create, and profit from their intellectual knowledge. Get free reports and audios at nawwfreereport.com or awefreereport.com

Every once in a while, something comes along that “changes the game”…

…a disruptive technology, a new idea, a scientific theory.

It’s rare, but it does happen.

Well, one such item recently came across my desk…

…and I suddenly realized, “Wow this is unprecedented. This is new.  This is groundbreaking.”

What is it?

It’s a brand new book (and teleseminar series… more on that in a moment) by my friend and colleague, Dr. Larina Kase, called The Confident Leader: How the Most Successful People Go from Effective to Exceptional.

http://www.ConfidentLeaderBook.com/sheri

The Confident Leader combines cutting-edge research and on-the-ground experience to give you a formula for…

…consistently and reliably breaking through your comfort zone — at will.

Larina has actually “cracked the code” to breaking through your comfort zone, predictably and with scientific precision…

…and backs that statement up with over 10 years of research (she’s a Doctor of Psychology and served as a clinical faculty member at the University of Pennsylvania)…

…and countless clients of hers breaking through to new levels of achievement that they previously considered impossible.

You’ll find interviews with business leaders such as Seth Godin, Tim Sanders, Joe Vitale, and 7 equally incredible authors and experts.

She’s also a giver. So today, when you pick up your copy of The Confident Leader, she’ll be giving you access to:

1. An unprecedented LIVE 11-part Confident Leadership Telesummit with world-class experts in business, self-development, and leadership.

2. A selection of exclusive bonus gifts that Larina hand-picked herself from highly qualified and respected experts - definitely not the typical overload of bonuses no single human being could ever actually utilize

I’m happy to say that I’m one of the bonus contributors. It’s wonderful to participate in promoting such an important and groundbreaking book.

This is truly too remarkable a book (and overall offer) to miss: http://www.ConfidentLeaderBook.com/sheri

You’ll be very, very glad you did (and a better, more confident leader because of it).

To your success,
Sheri

NAWW Member, Susan M. Heim, is pleased to announce the completion of her newest book, Boosting Your Baby’s Brain Power (Great Potential Press, December 2008).

As co-author of this new parenting resource, Susan describes vital windows of opportunity for parents to be on the lookout for to optimize their baby’s brain functioning from the womb to the essential first years of life. She offers tips for baby bonding, factors that influence brain development, and red flags to watch out for.

Continue Reading »

Dear NAFE Members and Subscribers,

Welcome to the National Assn of Women Writers! I hope you enjoy the free resources on the right side of this page.

And if you are interested in joining the National Association of Women Writers at any time, don’t forget to take our survey and save $27 off the cost of dues.

Get Two FREE Downloadable Reports Automatically!

Continue Reading »